GameStop is partnering with FTX.US in a newly announced collaboration
Per the press release statement, GameStop will be carrying FTX.US gift cards in some of its selected stores.
Gaming giant GameStop has announced its collaboration with leading crypto exchange FTX.US. Per the official press statement, the said collaboration will provide long-term exposure to FTX.US by permitting the firm to access GameStop’s unique client and customer base.
GameStop X FTX.US
GameStop is partnering with FTX.US in a newly announced collaboration. The following association intends to introduce GameStop clients to the FTX community by enabling them to access the exchange’s diverse foray of services and digital assets.
“The partnership is intended to introduce more GameStop customers to FTX’s community and its marketplaces for digital assets.” The statement added
The statement further announced that the partnership will also permit both entities to engage in several e-commerce and marketing initiatives to bolster their position in the ever-expanding crypto domain.
In addition to this, GameStop further announced that it will start carrying special FTX.US gift cards in some of its selected stores to solidify its engagement with FTX.US.
The deal primarily intends to introduce GameStop’s vast client base to FTX.US’s extensive service portfolio and digital asset market. Per the official statement, the financial terms of the deal were not disclosed by either of the parties involved.
During the Q2 Earnings call published on September 7, the CEO of GameStop Matt Furlong shared his opinions on the recent GameStop-FTX.US collaboration. Furlong added that the firm is currently exploring partnerships to strengthen GameStop’s offerings and increase brand visibility.
“When it comes to accretive partnerships, we’ve been actively exploring opportunities to strengthen GameStop’s offerings and increase brand visibility. We’re building on the momentum established by our previously disclosed partnerships with organizations like Immutable and [indiscernible], whether it be through new relationships that support our commerce business, blockchain group, or both.”
Furlong further shared how the firm’s exclusive partnership with FTX.US is unique in the retail world.
“The deal we just announced with FTX is a byproduct of our commerce and blockchain teams, working together to establish something unique in the retail world.”
Launched in 1984, GameStop is a premium American corporation that primarily deals in video games, consumer electronics, and merchandise. As of January 2022, the firm has established nearly 4573 stores worldwide including 3018 in the United States, 231 in Canada, 41 in Australia, and 907 in Europe under the GameStop, EB Games, EB Games Australia, Micromania-Zing, ThinkGeek, and Zing Pop Culture brands.