{"id":573290,"date":"2022-07-11T15:09:43","date_gmt":"2022-07-11T14:09:43","guid":{"rendered":"https:\/\/en.ethereumworldnews.com\/?p=573290"},"modified":"2022-07-11T15:18:19","modified_gmt":"2022-07-11T14:18:19","slug":"okx-manchester-city-sports-deal","status":"publish","type":"post","link":"https:\/\/en.ethereumworldnews.com\/okx-manchester-city-sports-deal\/","title":{"rendered":"English Football Champions Manchester City Inks Kit Deal With Bitcoin Exchange OKX"},"content":{"rendered":"\n<p>Summary:<\/p>\n\n\n\n<ul><li>Major crypto exchange OKX is the official training kit for the champions of England.<\/li><li>Forbes <a href=\"https:\/\/www.forbes.com\/sites\/justinbirnbaum\/2022\/03\/04\/manchester-city-announces-multimillion-dollar-deal-with-crypto-exchange-okx\/?sh=d49c7c739f8f\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.forbes.com\/sites\/justinbirnbaum\/2022\/03\/04\/manchester-city-announces-multimillion-dollar-deal-with-crypto-exchange-okx\/?sh=d49c7c739f8f\" rel=\"noreferrer noopener\">reported<\/a> that Manchester City signed a multi-million deal with the platform earlier in March 2022.<\/li><li>The latest agreement expands and complements the existing deal between both entities.<\/li><li>OKX appears unaffected by the ongoing crypto contagion and has not announced any staff layoffs yet.<\/li><li>City rivals Manchester United also have a blockchain partner in Tezos.<\/li><li>Other platforms like Coinbase, Crypto.com, and FTX previously signed sport-related deals.\u00a0<\/li><\/ul>\n\n\n\n<p>English football giant Manchester City and major crypto exchange OKX <a href=\"https:\/\/www.sportbible.com\/city-xtra\/okx-manchester-city-cryptocurrency-training-kit-2022-2023-20220710\" rel=\"nofollow noopener\">signed<\/a> a fresh training kit sponsorship deal as the sports franchise moves to bolster its esports experience. The deal is also strategic for the bitcoin trading platform and could be geared towards mainstream exposure for OKC\u2019s business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83d\udca5BREAKING: Manchester City Football Club has signed with <a href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#Bitcoin<\/a>\u00a0and crypto exchange OKX as their official training kit sponsor. \ud83d\ude33<\/p>&mdash; Bitcoin Archive \ud83d\uddc4\ud83d\ude80\ud83c\udf14 (@BTC_Archive) <a href=\"https:\/\/twitter.com\/BTC_Archive\/status\/1546436573633323009?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">July 11, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Manchester City Football Club are the current champions of England, after clinching the Premier League title in mid-2022 for the fourth time in five years. Seychelles-based OKX is a major crypto exchange with over $1 billion in daily trading volume, per CoinMarketCap.<\/p>\n\n\n\n<p>According to a Forbes report from back in March 2022, OKX previously signed a multi-million deal with Manchester City designed to promote brand exposure for the crypto exchange. Although financial terms were not disclosed at the time, the deal covered City\u2019s full sports range including the club\u2019s academy grounds, as well as the male and female teams.&nbsp;<\/p>\n\n\n\n<p>OKX\u2019s global CMO Haider Rafique explained the platform\u2019s thought process behind the deal and opined in a thread on Monday that a trading course for investors and sports fan will follow the kit agreement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A few weeks ago I posted about our commitment to our growth at OKX despite the market corrections. <br><br>Today we are proud to announce that we\u2019ve expanded our deal with Manchester City Football Club to become their official training kit partner. <br><br>Why did we do this? Thread (1\/4) <a href=\"https:\/\/t.co\/WDAs0YeVt5\" rel=\"nofollow\">pic.twitter.com\/WDAs0YeVt5<\/a><\/p>&mdash; Haider (@HaiderSF) <a href=\"https:\/\/twitter.com\/HaiderSF\/status\/1546417186612322305?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">July 11, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The exchange official added that traders and athletes are also honored by the strategic partnership.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>(1\/2) Our logo on the Manchester City Football Club training kit is a symbol of that intention. The intention to honor the athletes and traders who make it and train to become the best in their category.<\/p><\/blockquote>\n\n\n\n<p>Manchester City first jumped into the blockchain space after announcing a stadium replica project built in the metaverse. The sports mammoth also tapped Chiliz to power tokenized fan engagement.&nbsp;<\/p>\n\n\n\n<h2>OKX, FTX, Tezos, And Others Sign Sports Deals<\/h2>\n\n\n\n<p>Despite the contagion in crypto, OKX looks on track to continue expansion by leveraging sports deals. Staff cutbacks are not on the books for the platform as well, as sources reported earlier.<\/p>\n\n\n\n<p>Other exchanges like <a href=\"https:\/\/en.ethereumworldnews.com\/coinbase-reduces-workforce-18-recession\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coinbase<\/a> tapped sports deals earlier in 2022 but have slowed down on spending citing a marker downturn.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OKX teams up with English football champions Manchester City.<\/p>\n","protected":false},"author":55,"featured_media":573291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[826,2,26],"tags":[],"_links":{"self":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/573290"}],"collection":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/comments?post=573290"}],"version-history":[{"count":2,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/573290\/revisions"}],"predecessor-version":[{"id":573296,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/573290\/revisions\/573296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/media\/573291"}],"wp:attachment":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/media?parent=573290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/categories?post=573290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/tags?post=573290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}