{"id":574699,"date":"2022-08-31T17:09:16","date_gmt":"2022-08-31T16:09:16","guid":{"rendered":"https:\/\/en.ethereumworldnews.com\/?p=574699"},"modified":"2022-08-31T17:09:28","modified_gmt":"2022-08-31T16:09:28","slug":"luxury-brand-hermes-all-set-to-go-virtual-files-nft-trademark-filings-to-explore-the-crypto-metaverse","status":"publish","type":"post","link":"https:\/\/en.ethereumworldnews.com\/luxury-brand-hermes-all-set-to-go-virtual-files-nft-trademark-filings-to-explore-the-crypto-metaverse\/","title":{"rendered":"Luxury Brand H\u00e8rmes All Set To Go Virtual, Files NFT Trademark Filings To Explore The Crypto Metaverse\u00a0"},"content":{"rendered":"\n<ul><li>Luxury fashion brand H\u00e8rmes filed for NFT and metaverse trademark filings with the United States Patent and Trademark Office (USPTO) on August 26<\/li><li>If approved, the brand will also be working towards launching downloadable software for the management of NFTs and virtual goods.\u00a0<\/li><\/ul>\n\n\n\n<p>Per a tweet published by licensed trademark attorney Michael Kondoudi, the renowned luxury fashion brand Herm\u00e8s has recently filed a trademark filing to explore and expand its virtual presence through crypto NFTs and Metaverse.&nbsp;<\/p>\n\n\n\n<p><strong>Herm\u00e8s All Set To Explore The Metaverse&nbsp;<\/strong><\/p>\n\n\n\n<p>With the surging popularity of cryptocurrencies, NFTs, and the metaverse, leading global brands have now launched significant virtual projects to increase their online brand presence.&nbsp;<\/p>\n\n\n\n<p>Following a similar course, French luxury brand H\u00e8rmes has reportedly filed NFT trademark filings in a bid to expand its virtual presence.&nbsp;<\/p>\n\n\n\n<p>Per a tweet issued by a licensed trademark attorney Michael Kondoudi, the quintessential luxury brand is all set to explore the metaverse to expand its suite of services into the emerging NFT and metaverse sector. According to the filing filed with the United States Patent and Trademark Office (USPTO) on August 26, the brand will essentially be working towards offering NFTs, establishing a virtual marketplace, and offering virtual fashion clothing and merchandise for global crypto enthusiasts.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Luxury brand Herm\u00e8s has filed a trademark application for its name claiming plans to expand into<br><br>\u25b6\ufe0fNFTs + Virtual currency<br>\u25b6\ufe0fCrypto + NFT trading<br>\u25b6\ufe0fVirtual good marketplaces<br>\u25b6\ufe0fVirtual clothing, footwear, and fashion shows<br>&#8230; and more<a href=\"https:\/\/twitter.com\/hashtag\/NFT?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#NFT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Crypto?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#Crypto<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Hermes_Paris?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#Hermes_Paris<\/a> <a href=\"https:\/\/t.co\/hdvsXeQtrC\" rel=\"nofollow\">pic.twitter.com\/hdvsXeQtrC<\/a><\/p>&mdash; Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1564951978328858624?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">August 31, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Furthermore, the brand will lay credible emphasis on curating retail stores that offer a diverse range of services featuring virtual goods.&nbsp;<\/p>\n\n\n\n<p>The filing further revealed that H\u00e8rmes plans to work towards organizing and conducting virtual trade shows, fashion shows, and exhibitions alongside establishing an online marketplace for buyers to explore and purchase its range of virtual goods and services primarily in the form of digital collectibles and NFTs.&nbsp;<\/p>\n\n\n\n<p>If approved, the luxury brand further intends to launch a downloadable computer software to facilitate smooth trading, storing, viewing, and management of virtual goods, digital collectibles, cryptocurrencies, and NFTs.&nbsp;<\/p>\n\n\n\n<p><strong>Luxury Brands Keep On Exploring NFTs And The Metaverse<\/strong><\/p>\n\n\n\n<p>This isn&#8217;t the first time when H\u00e8rmes is exploring the NFT domain. The French luxury brand had earlier forayed into the NFT sector by launching its signature Birkin bags as NFTs.&nbsp;<\/p>\n\n\n\n<p>In addition to this, several luxury brands including Gucci, Prada, and Tiffany and Co. have already established a credible user base by launching their signature products in a virtual domain.&nbsp;<\/p>\n\n\n\n<p>In 2022, esteemed fashion brand Gucci announced its support for cryptocurrencies by permitting users to make payments via crypto. Along with that, recently Tiffany and Co ventured into NFTs by launching <a href=\"https:\/\/en.ethereumworldnews.com\/diamonds-and-nfts-tiffany-and-co-all-set-to-sell-cryptopunks-nft-inspired-pendants\/\" data-type=\"post\" data-id=\"573879\">NFTiff<\/a>, an initiative through which BAYC NFT holders can get their NFTs customized as designer embellished pendants.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The future is here and it\u2019s called NFTiff.<br>8\/5. 30 ETH. Discover more: <a href=\"https:\/\/t.co\/8tXkzyJAv8\" rel=\"nofollow\">https:\/\/t.co\/8tXkzyJAv8<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFTiff?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#NFTiff<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TiffanyAndCo?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">#TiffanyAndCo<\/a> <a href=\"https:\/\/t.co\/P7bIMmVOaB\" rel=\"nofollow\">pic.twitter.com\/P7bIMmVOaB<\/a><\/p>&mdash; Tiffany &amp; Co. (@TiffanyAndCo) <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553742328652877827?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\">July 31, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Luxury fashion brand H\u00e8rmes filed for NFT and metaverse trademark filings with the United States Patent and Trademark Office (USPTO) on August 26 If approved, the brand will also be working towards launching downloadable software for the management of NFTs and virtual goods.\u00a0 Per a tweet published by licensed trademark attorney Michael Kondoudi, the renowned luxury fashion brand Herm\u00e8s has recently filed a trademark filing to explore and expand its virtual presence through crypto NFTs and Metaverse.&nbsp; Herm\u00e8s All Set [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":574701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[108339],"tags":[],"_links":{"self":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/574699"}],"collection":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/comments?post=574699"}],"version-history":[{"count":1,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/574699\/revisions"}],"predecessor-version":[{"id":574705,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/posts\/574699\/revisions\/574705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/media\/574701"}],"wp:attachment":[{"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/media?parent=574699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/categories?post=574699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.ethereumworldnews.com\/wp-json\/wp\/v2\/tags?post=574699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}