Google Play Enables Support For NFTs In Apps & Games 15

Google Play Enables Support For NFTs In Apps & Games

  • Google has rolled out native support for tokenized digital assets in apps and games on the play store. 
  • The tech giant will allow developers to offer games and apps enabled with trading of NFTs. 
  • Experts saw the latest policy change as a positive step for the crypto space. 
  • Reddit partnered with Google to help update the play store’s policy for digital assets. 

Google has rolled out native support for tokenized digital assets like non-fungible tokens for apps and games on its play store. In a major policy overhaul, the tech giant will allow developers to offer games and apps that would allow users to buy and sell or earn tokenized assets. Google’s change in stance towards NFTs came as a positive sign for investors, artists, and other stakeholders in the space. 

Reddit Helped Google Update Its NFT Policy

Google stated in a recent blog post that the decision to update the policy on tokenized digital assets was taken in order to support developers that wanted to offer a creative and immersive in-app experience to users. Google Play’s policy was accordingly updated to allow the transaction of blockchain-based assets within the applications and games. The move is expected to boost user loyalty via NFT rewards and reimagine traditional games with unique user-owned content. 

Interestingly, social networking giant Reddit and game developer Mythical Games lent a helping hand to Google to overhaul the policy on NFTs in order to offer transparent and responsible engagement with blockchain-based digital content. The companies collaborated to set clear guidelines to promote the safe usage of blockchain technology. 

We think these new policies are steps forward for both players and developers alike and will positively impact the adoption of new technology while also protecting consumers.”

John Linden, CEO, Mythical Games

Joseph Mills, a product manager at Google Play, stated that developers who decide to incorporate tokenized digital assets like NFTs on their apps and games would be required to declare the blockchain elements. Furthermore, Google Play will not allow NFT-enabled apps and games that include trading or gambling activities.