Litecoin Foundation Bags Adoption-Focused Partnership on LTC's Birthday 13

Litecoin Foundation Bags Adoption-Focused Partnership on LTC’s Birthday

LTC Turns Eight

Happy Birthday, Litecoin! On Sunday, the popular cryptocurrency — currently the sixth-largest digital asset by market capitalization — turned eight years old.

While the birth date of currencies isn’t something really celebrated outside this industry, Litecoin’s birthday was big news to many. Charlie Lee, the former Google engineer that launched the popular altcoin, issued the following tweet celebrating the birth of his baby, which was met by literal thousands of likes from across this industry.

In the message, Lee lauded Litecoin’s performance as a decentralized network, writing:

The Litecoin network has been up and running continuously for the past 8 years with zero downtime. And in that span of time, over $500,000,000,000 worth of LTC have been transacted. Looking forward to the next 8 years and more!

Litecoin Partners With San Diego International Film Festival

Around its birthday, the Litecoin Foundation, the Singapore-headquartered non-profit organization that is responsible for a large portion of the project’s adoption and development, revealed via a blog post that it had partnered with the San Diego International Film Festival (SDIFF).

According to the post, “attendees of the 2019 SDIFF who purchase the 6-day festival pass for the event taking place this October 15–20th will each receive some LTC .” This will expose thousands to the technology and its use in digital payments. As it was elaborated, “These attendees are encouraged to donate their coins to the films accepted in this year’s festival line-up with a special award and prize going to the filmmaker/film who receives the most.” Also, there will be a Litecoin Foundation award at the Filmmaker’s Award Show on October 19th.

On the matter of why this partnership is important and should help to improve the penetration of cryptocurrencies, Lee was quoted as saying:

“Mass adoption requires two things: awareness and real world use cases.” “The film industry checks off both of these boxes in a compelling way. Litecoin has the potential to be a powerful tool for film financing, and by collaborating with the creative and influential people in this space we have an opportunity to introduce Litecoin to millions of individuals across the globe.”

This is the Foundation’s latest partnership. Earlier this year, it made history when it made Litecoin the official cryptocurrency of the NFL’s Miami Dolphins. This partnership will “give LTC the ability to tap into one of the NFL’s largest and most passionate fan bases” via branding and advertisements at the Dolphins’ home arena, the Hard Rock Stadium. The cryptocurrency may also be featured in “online properties and digital content”.

Photo by Dylan Gillis on Unsplash